Through a research-informed, people-centered, collaborative process, I designed the website for Blue Turtle Bodywork, a Chicago-based massage therapy practice that prioritizes trauma-informed bodywork for queer and trans people of color.READ FULL CASE STUDY ON MEDIUMVISIT WEBSITE
Blue Turtle Bodywork is a massage/bodywork business that currently does not have a place to which they can direct bodywork customers. There is no place where potential Blue Turtle Bodywork customers can learn about the business, direct inquiries, or read about different services offered. Blue Turtle Bodywork is looking for a website to promote their brand, increase visibility, and to allow their customers to easily schedule appointments.
This project was about more than just designing a website. It was about clearly defining the needs and goals of target audiences, and designing a digital experience that aligned with the shared goals of current clients, new clients, and the business. Through user research, we learned that clarity, simplicity, transparency, trustfulness, and a sense of calm were all key elements to attracting clients, and that the website needed to clearly convey the business priorities of centering queer and trans people of color in a trauma-informed, accessible, body-positive practice.
With a new website, Blue Turtle Bodywork was able to not only expand its audience reach, but was able to increase audience engagement and earn its first online bookings for massage services. Blue Turtle Bodywork completed its first online order one week after the site launch, and has since continued to grow as a business.