I designed and implemented primary and secondary research to better understand how people currently interact with critical religious scholarship online, to better understand how people perceive Westar Institute, and to identify opportunity areas to increase user interaction and audience retention.READ ON MEDIUMVISIT WEBSITE
The Westar Institute is a non-profit organization focused on making critical religious scholarship, especially critical Christian scholarship, available to the general public. Westar’s website is outdated, and navigating the site can be overwhelming to new and returning visitors alike. Additionally, Westar’s current primary audience is over 40 years old, and the organization wants to better engage new, younger audiences.
As a first step in a larger, long-term UX design process, I worked with Westar Institute to conduct user research with their current and target audiences to better understand the goals, needs, frustrations, and opinions people have in their interactions with Westar Institute’s website.
The user research findings consistently showed that a greater sense of clarity around what Westar Institute does, and what it offers, would be crucial to audience engagement, especially for new visitors. Solidifying the mission, vision, values, and priority programming is a critical factor in designing a digital experience that appropriately meets the needs of current audiences, potential audiences, and internal stakeholders.
Developing a clear direction on the organization's purpose, process, and impacts would, in turn, help guide subsequent design work, including interaction design, content strategy, user interface design, testing, and branding and visual design.